Marketing & Social Media Toolkit

These terms and conditions create a contract between you (‘You’ or ‘Your’) and The British Horse Society, (a Registered Charity Nos 210504 and SCO38516) (‘We’ or ‘Us’).

By downloading or using a resource from this page, or the Print Portal, You confirm Your understanding of, and agreement to comply with, the terms and conditions set out below.

BHS resources can only be used by current members of the BHS Accredited Professional Community. This includes freelance members and members within BHS Approved Centres. You must stop using and sharing any resource if your membership expires. You must remove any BHS product logos you use from any websites or social media pages you use.

BHS products (including but not limited to, Challenge Awards, Ride Safe, Horse Explorers and Pony Stars) can only be delivered within a BHS Approved Riding School or by a current Accredited Professional on a freelance basis. An Accredited Professional cannot deliver BHS products with a non-BHS Approved Riding School. This also means that any non-BHS Approved Riding School or an individual not within the Accredited Professional Community scheme cannot use the logo, branding or imagery, or imply that they are Approved/Accredited or advertise delivery of any BHS product.

You must have received any appropriate training to deliver BHS products before using and sharing any resource that advertises Your delivery of such products. Training is compulsory to deliver and be approved to sign off: Ride Safe silver challenge award and Stage 4 Training and Skills Record sign off. Training is strongly advised before delivering Pony Stars, Horse Explorers, Challenge Awards and training others for Career Pathway Assessments. Please get in touch with the Education Team to find out more.

When including Your qualifications on any promotion You must display these correctly and not imply in any promotion or advertisement You hold qualifications that You have not achieved.

The use of these logos and resources within the Toolkit is in consideration for You delivering BHS products and subject to You adhering to Your obligations under this agreement and the Terms and Conditions. We reserve the right to terminate your Accredited Professional Community membership in the event that We became aware that You have broken any of these conditions.

• It’s desired that the logo should not be altered. This includes adding any borders or embellishments, or changing the colours, shape/font or removing/changing any elements of the logo
• You may need to scale the logo to the size you require but refrain from squashing or stretching the logo as this will alter its appearance
• If you need to enlarge the logo, check it will remain high resolution enough for what you need it for. If it’s not, please get in touch and we can help with a larger size. If resolution is too low, it will have a fuzzy or pixelated appearance
• Whenever you use the logo, it should be surrounded with clear space to ensure visibility and impact. When using the logo alongside your own logo, please ensure there is enough distance between the two

• Marketing media such as posters and leaflets. Do check out our editable ready to print posters on our print portal
• Banners
• Websites and professional social media pages

• APC Logo
• Career Pathways logo white background
• Career Pathways logo transparent background
• Pony Stars logo 
• Challenge Awards logo
• Horse Explorers logo

• Promoting yourself
• Promoting the BHS Career Pathways
• Promoting the BHS Challenge Awards

• Promoting yourself
• Promoting the BHS Career Pathways
• Promoting the BHS Challenge Awards

• APC Facebook cover – download this artwork and add your picture to create an stand-out cover image for your facebook profile.

• APC profile picture sticker – download this artwork and add your picture to create an eye-catching image for your facebook profile.

• Social media posts - "Why choose a BHS Coach" – stand-out images to add to your social media posts or profile. Share regularly to remind new and existing clients of the professional standards you uphold.
  
  

  
  UK Coaching Week
  
  

• Social Media – Take the next step

• Social Media – Coaching is a rewarding career

• Social Media – Take your coach assessment

• Social Media – Train with me

• Social Media – 25% OFF coaching assessment

• Social Media – Want to coach? I can help you.

Consider converting your social media pages to business versions, accessing additional tools to promote your service.

Put your service on the map

Keep your various profiles up to date with your address, business hours and contact information so people can get in touch and know where you are based.

Offers are free and easy to create.

For example, Facebook offers can help you bring back current customers and attract new ones to your business. Create coupons and discounts directly from your Facebook business Page to let people know about special offers and deals.

Extend your reach by promoting your offer or post further.

If you want to increase the reach of your offer or normal post, you can boost it from your Facebook business Page. Even a £5 boost can make a difference.

Add an action button to your Facebook Page.

From your Feed, click Pages in the left menu. Go to your Page. Click + Add a Button below your Page's cover photo.

Select a button from the drop-down menu and follow the on-screen instructions. A call the action like ‘Contact us’ or ‘Book now’ can increase traffic.

Advertise to local customers.

Connect with more people in your area with ads on Facebook. You can advertise directly from your Facebook Page to promote your business locally. Just click or tap the Promote button at the top of your Page, and choose the "Promote your business locally" goal. Be sure to set and manage your budget for your ads and monitor regularly.

Measure your success.

Check Facebook Ad Centre directly from your Facebook Page to see how your campaign is performing. Get insights about what images and messages resonated most with your audience and learn more about the people you were able to reach with your ads.

Show pride wherever you go wearing our branded BHS APC clothing range. Our all-weather collection is not only of a high standard for equestrian individuals but is also supporting our work as a charity. Find the whole collection here:

https://www.britishhorseshop.com/collections/apc-clothing-2020

Step 1. Login - https://www.hagueonline.co.uk/Login.aspx

If you have forgotten your login or require one to be set up then please contact either rosalind.harris@bhs.org.uk or jeff.bryant@hague-group.com.

Step 2. You will be able to see your APC section containing all resources.

Step 3. Editing a product

In this latest edition of the Print Portal, we are now able to edit within the portal itself. There are 3 options for an editable document - changing images, free text, and drop-down options. 

Step 4. Downloading the edited design

Once you have edited the PDF as you desire, you will then be able to able to download the file directly onto your computer. The design file won’t be able to be sent to any external printers. If you wish to print the design off, it will need to go through Hague.

Step 5. Sending a product to print

Once you have you desired product click next.

You can add in additional instructions for the printer to take note of and select the quantity that you require, which in-turn will update the cost of the print. Once you are happy click ‘Add to Basket’. Your items for order will appear in your basket.

Step 6. Payment

Orders cannot be paid on the portal. Instead, add your telephone number at the "Phone" section and you will be contacted and guided by Jeff Bryant (Hague).

Log in: If you have forgotten your login or require one to be set up please contact the relevant team:

If you are an APC please contact accreditedprofessionals@bhs.org.uk

If you are an Approved Centre please contact your Business Support Manager.

If you are having trouble working the print portal, ordering your resources or would like to follow up an order please get in contact with jeff.bryant@hague-group.com or call Jeff on 07973853010.

We encourage you to add your qualifications when advertising yourself as an APC. This helps to celebrate your achievements, promote your skills and knowledge and reassure potential clients on the standards you uphold.

• APC Business card 1

• APC Career Pathways poster 1 

• APC Careers Pathways poster 2