Updates to APC Profiles
We have been working to improve your coach profiles on the ‘Find a Coach or Groom’ page of the website. This means you will be able to provide more information about yourself on your profile.
We will be contacting all APCs over the next year to ask if you would like to update the information on your profile. We will do this in stages and it will take time to update, so please be patient with us through this process.
The ‘Find a Coach or Groom’ page on the BHS website is one of the most popular pages on the site. During our January 2025 marketing campaign there were over 27,000 visits to the page in one month. A huge audience is one of the many benefits to your Accredited Professional Membership and it is crucial that each coach’s profile provides the information that potential clients are looking for.
These improvements have been informed by research conducted with BHS members, website users and yourselves during focus groups and feedback received.
Research
‘Find a Coach’ survey results
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In the early part of this year, we surveyed BHS members on how they searched for coaches and what they look for when finding a coach. We hope the feedback we have received will help you to provide the information your potential clients are looking for to choose you as a coach.
- 84% of respondents said they read your biographies on the coach profiles.
- Respondents want to know who you are through your profile – what are your main strengths, and do you have any specialities?
- After location the most important information a person looked for when searching for a coach was whether you align to their own training ethos and beliefs.
- Respondents wanted to know in which disciplines you provide training and to what level.
- Respondents would like to know
- what your price range is
- how far you will travel
- what facilities you have access to
To read more about the results from the survey please see the report.
Information about the new APC profiles
'New Look' APC profiles
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We have made several additions to the appearance and content of the coach profile:
- You will now be able to add a photo of yourself to your profile
- You will be able to list the qualifications you hold
- You will be able to list the services you provide
- If you regularly coach at a BHS Approved Centre or have links to other facilities you can link to these
- We have added a link to a ‘Qualifications Explained page’ so people viewing your profile can find out more about the BHS qualifications you hold
- We have created a list of questions to help you write your biography for your profile.
You can view an example of the new look profile here.
Find out more
We will be holding online “coffee morning'' information sessions you can join to find out more about these updates.
Information sessions
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Book onto an information session via the links below: